Georgia Tech Rebrand

In 2021, the Georgia Institute of Technology refreshed its brand identity for the first time since the 1996 Olympics. I served as one of the lead designers on the internal, cross-departmental creative team. We leveraged community equity in the athletic brand mark and combined it with bold new colors and design elements to unify the Institute’s messaging of “progress and service” and bring it into a new decade.

The previous logo only had two versions: standard and using the full name of the Institute. A primary goal of this rebrand was to increase the flexibility of the lockup for use in a variety of use cases, from a button to a billboard.

Alongside the traditional white and gold, navy was introduced as a primary color, and accompanied by a bold set of tertiary colors and design elements born from the geometry of a yellow jacket hive.

The official Institute seal was also redrawn and simplified for better reproduction at all sizes, both in print and digitally.